About US History

ATLAS History

First established in 1963 as a record library in Market Street, ATLAS has evolved into the stalwart of the audio and visual industry in Singapore today. The founder of the company, the late Mr A B Tien, branched out from the record library business into offering advice for sound systems, and eventually to providing premium equipment for quality sound.

With his passing in August 2003, his son Michael Tien took over the helm of the business. Driven by a passionate and intricate knowledge of the industry, the business continued to thrive under the new stewardship and ATLAS expanded into the heartlands.

Today, it asserts its presence with several retail stores conveniently located around Singapore. Not only does ATLAS offer audio visual entertainment to homes, it provides premium audio visual solutions to businesses institutions, houses of worship, offices, restaurants, places of attraction and even spas. With a finger on the pulse of the audio visual industry, ATLAS consistently revolutionizes its business strategies in response to the dynamic market conditions. Despite that, its basic principle remains to advance its leadership in providing quality sound and vision by creating extraordinary and lasting experiences for customers.

For many Singaporeans, ATLAS is the trusted destination for premium, yet affordable audio visual equipment.

Connecting With Our Community

In Atlas we value our community. We understand that our collective experiences are made richer by our involvement in building a world that fosters common good. Led by Atlas’s Corporate Social Responsibility Division, we continue to give to our community through charity events and music enrichment programmes.

Helping the Needy

Since 2009, Atlas has committed to spending one of our business days distributing food, interacting with, and providing household services to needy elderly residents in Toa Payoh, Singapore.

Charity Partner

Atlas consistently supports its partner charity, Assisi Hospice, through a variety of fund raising activities.

Charity Auctions

Atlas provides premium AV products for a charity auction. All proceeds of the auction go to the Hospice, and every dollar donated by the public is match by Atlas dollar-for-dollar.

Trade-In Promotions

During special sales that offer large trade-in discounts, customers can enjoy as much as $650 off a new sound system. Most of the old systems brought in are refurbished and resold, with proceeds donated to the Hospice.

Donation Drives

Discounts on products are offered in conjunction with donations to the Hospice. Through this promotion we are able to play an active role in promoting the Assisi Hospice to our customers.

The Musical Experience

Field Trip Experience

In a two-hour visit to our showroom at Millenia Walk, Singapore students are given a multi-image presentation; invited to investigate sound using an oscilloscope; and allowed the experience of playing folk music, using authentic instruments, in a mini-performance.

In-Class Curriculum

These are 6 to 8 sessions. 1.5 hours each and held in a classroom facility. Each session is designed to provide students with a cooperative, inquiry-based approach to learning and experiencing music and audio.

This is a Free Programme

The Atlas Musical Experience is genuinely FREE. Nothing attached. This is our community programme. A way of giving back and contributing to the holistic development of our youth.

While the field trip is offered to any school or organisation interested, the classroom sessions are currently open only to select neighbourhood schools.


  • HWM Tech Awards 2016

    Reader's Choice

    Bose has been awarded Reader's Choice for the Best Wireless Speaker Brand and Best Home Theatre System Brand.

  • HWM Tech Awards 2016

    Editor's Choice

    Bose is also the Editor's Choice for the Best Multi-Room Audio System.

  • HWM Tech Awards 2015

    Reader's Choice

    Bose has been awarded Reader's Choice for the Best Wireless Speaker Brand and Best Home Theatre System Brand.

  • VR-Zone People's Choice 2013


    • Best Home Theatre System Brand (Gold)

    • Best Headphones Brand (Bronze)

  • Singapore Tatler - Best of Singapore 2013

    Atlas Sound & Vision

    • Best Home Entertainment Award as selected by the readers and editors of Singapore Tatler.

  • HWM Tech Awards 2013 - Reader’s Choice


    • Best Wireless Speaker Brand

    • Best Home Theatre System Brand

  • HWM Tech Awards 2013 - Editor’s Choice

    Bose SoundLink Mobile speaker II

    • Best Wireless Portable speakers

  • Home + Living Luxurious Awards 2012

    Loewe Individual 3D TV

    • Home + Living Luxurious Award 2012.

  • Singapore Service Excellence Medallion Award 2011 - Individual Category

    Atlas Sales Advocate, Mr. Edwin Teo

    • Singapore Service Excellence Medallion 

  • ENTERPRISE 50 Award 2009

    Atlas Sound & Vision

    It is an honour to be one of the winners of this prestigious award amidst this year’s economic downturn. This truly affirms our business model and management ideals. Tribute goes to each one of our dedicated staff.

  • SPBA 2009

    Atlas Sound & Vision

    We are one of the proud winners of the 2009 Singapore Prestige Brand Award (SPBA), accorded jointly by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao.

  • Service GEMS Award 2009 

    Atlas Sound & Vision

    Atlas emerged as the winner against 2 other competitors in the recent Mystery Shopping Programme (Audio & Visual). 

Sample Content

Find a reseller

A Motorcykel Area

Actually Store

Allscript Magazine @ Serangoon Gardens

Allscript Magazine @ Star Vista

Allscript Magazine @ Waterway Point

Ameba  @ Parkway Parade

Atlas Pop Up Store

Best Denki @ Great World City #02-33B/D

Best Denki @ IMM #03-33/47

Best Denki @ Junction 8 #03-02

Best Denki @ Ngee Ann City #05-01/04

Best Denki @ Parkway Parade #03-29/30

Best Denki @ VivoCity #02-07

Best Denki @ Waterway Point #B1-24 (East Wing)

Bose @ Analogue+ Robinson Heeren Level 4

Bose @ Analogue+ Vivocity #02-10

Bose @ Tangs Orchard Level 3

Bugis Street (Online)

Challenger @ 313 Somerset #04-01/02

Challenger @ Ang Mo Kio #02-10 to 14, #02-59 to 64

Challenger @ Bugis Junction #03-10E

Challenger @ Bugis Junction Flagship #B1-26

Challenger @ Causeway Point #04-07

Challenger @ Changi City Point #01-56/57/58/59

Challenger @ Clementi Mall #04-56/57/58/59/60

Challenger @ Compass One #03-17

Challenger @ East Point Mall #B1-08

Challenger @ Great World City #02-22/24

Challenger @ Hougang Mall #04-15

Challenger @ IMM #02-42

Challenger @ Jem #04-01

Challenger @ Jurong Point #B1-94/95/96

Challenger @ Lot 1 #03-05/06/07/08/08A

Challenger @ Nex Serangoon #04-33/34

Challenger @ Northpoint #03-12/13 & #03-14/15

Challenger @ Parkway Parade #04-01

Challenger @ Plaza Singapura #04-12/12A

Challenger @ Raffles City #03-22/23

Challenger @ Sun Plaza #02-06

Challenger @ Suntec City #02-477

Challenger @ Tampines 1 #04-22/ 23

Challenger @ Tampines Mall #04-06/07

Challenger @ Thomson Plaza #03-28/29

Challenger @ Tiong Bahru #03-114

Challenger @ Vivocity #02-34/35

Challenger @ West Mall #01-31

Challenger @ WestGate #03-33

Challenger Mini @ City Square Mall #B1-11A/12

Challenger Mini @ Junction 8 #04-03A

Challenger Mini @ Seletar Mall #03-24

Challenger Mini @ Waterway Point #B1-26 (East Wing)

CommonThread @ Bugis

CommonThread @ Ion Orchard

ConnectIT @ Jem #04-39

ConnectIT @ Tampines 1 #04-14

Courts (Online)

Courts @ CauseWay Point

Courts @ MegaStore

Courts @ NEX

Courts @ Orchard

Cumulus & Nimbus

Digital Style @ Jurong Point #B1-92/93

Digital Style @ Suntec City Tower 3 #01-618/ 19/ 20/ 21/ 22

Eight Flags Computers Systems & Supplies Pte Ltd (National Technology University)

EpiCentre @ Bugis Junction #01-56

EpiCentre @ Ion Orchard #B3-14

EpiCentre @ Marina Bay Sands Shoppes #B2-60

EpiCentre @ Wheelock Place #02-21

Faciliti - FIX8 (Online)

Gathr by Capitaland

Hachi.tech (Online) - Challenger

Harvey Norman @ Bedok Point #B1-01/02, #B1-16/32 and #B1-K1/K14

Harvey Norman @ Bukit Panjang #04-04A/05

Harvey Norman @ Djitsun Mall #02-01/02

Harvey Norman @ Hougang Mall #02-13

Harvey Norman @ Jurong Point #03-37

Harvey Norman @ Kallang Wave Mall #02-09/10

Harvey Norman @ Millenia Walk #01-59/63

Harvey Norman @ Northpoint #03-61

Harvey Norman @ Novena (Square 2) #B1-06 to 75

Harvey Norman @ One KM #02-41/44

Harvey Norman @ Parkway Parade #02-34/34A, 35/36

Harvey Norman @ Suntec City #01-634/640 Tower 3/4

Harvey Norman @ West Mall #03-06/09


i.Comm Mobile Plus

iStudio @ Change Alley #01-04

iStudio @ Changi Airport T1 #02-13

iStudio @ Changi Airport T2 #026-055

iStudio @ Changi Airport T3 #02-54

iStudio @ Compass One #01-49

iStudio @ Paragon #B1-30/31

iStudio @ Plaza Singapura #B1-04

iStudio @ Vivocity #02-11

Jaben @ Adelphi #01-09

klapsons, The Boutique Hotel

Lazada Singapore (Online)


MegaFash @ 100AM

MegaFash @ Centrepoint

MegaFash @ EastCoast

Megafash @ JEM

MegaFash @ Marina Square

Moby Shop

NAIISE (Online)

NAIISE @ Clarke Quay Central

NAIISE @ i12Katong Mall

NAIISE @ Westgate

Nanyang Polytechnic (MSC) (Under Orange Communications)

Newstead @ NEX Shopping Mall #04-55

Newstead @ Suntec #02-480/493

Nubox @ Bedok Mall #01-02

Nubox @ Causeway Point #01-01

Nubox @ City Square Mall #

Nubox @ Jurong Point #B1-90/91

Nubox @ NEX Shopping Mall #02-45/46

Nubox @ Raffles City #03-25

Nubox @ Tampines Mall #01-49

Nubox @ Waterway Point

Nubox @ Westgate #02-24

Parisilk Electronics & Computers Pte Ltd @ East Coast

Parisilk Electronics & Computers Pte Ltd @ Holland Village

Popular @ Bras Basah #04-23/33

Popular @ Causeway Point #03-29/30

Popular @ IMM #02-36

Popular @ Junction 8 #04-02

Popular @ Jurong Point #B1-41

Popular @ Nex Serangoon #04-59/60

Popular @ Tampines Mall #03-17

Popular @ Toa Payoh #02-01

Popular @ White Sands #04-12/13

QCD Singapore

Rack85 (online)

Robinsons level 2 (Ladies Department)

Rockstar Singapore

ShinnPark Pte Ltd

Singtel Shop @ Ang Mo Kio

Singtel Shop @ Bugis Junction

Singtel Shop @ Causeway Point

Singtel Shop @ Comcentre

Singtel Shop @ Jurong Point

Singtel Shop @ Parkway Parade

Singtel Shop @ Tampines Mall

Singtel Shop @ Waterway Point (East Wing)

Six Five

Space Invasion

Sprint-Cass @ Changi Airport T1 - Transit Area #02-36

Sprint-Cass @ Changi Airport T1 - Transit Area #02-63

Sprint-Cass @ Changi Airport T2 - Transit Area #026-092

Sprint-Cass @ Changi Airport T2 - Transit Area #026-101

Sprint-Cass @ Changi Airport T3 - Transit Area #02-30

Sprint-Cass @ Changi Airport T3 - Transit Area #02-61/62

Sprint-Cass E-Gadget Mini @ Changi Airport T2 (Departure Hall) #026-013

SSFW (Green Poppies)

Stereo Electronics @ Plaza Singapura #04-06

Stereo Electronics @ Vivocity #02-118/119

Tangs @ VivoCity #01-187 & #02-189

Tangs Orchard Level 3 Technobay (1st Mobile)

Telestation GO wireless @ Centrepoint #B1-22

The Assembly Store @ Cathay


The General Store (Online)

The General Store @ ARAB STREET

The Redundant Shop

The Techanic @ Orchardgateway #B1-03/04

Totally Hot Stuff @ Kentridge

Totally Hot Stuff @ Orchard


Twobros @ Novena Velocity #02-35/36 (By Sprint-Cass)

Void @ 1st Avenue (Earphones, Lightning / Micro-USB Cables, Ipad covers)

Volatile - TIFH (Online)

WEEKEND @ Robinsons level 2 (Ladies Department)

XGear @ Waterway Point

Zalora Singapore

Zeppelin & Co. @ Sim Lim Square #02-78

Careers at Atlas Sound and Vision

The Atlas family is passionate about great sound and vision. This is a passion that we enjoy sharing with others. We are always on the look out for people who hold the same values. Like-hearted people who will enjoy being ambassadors of the Atlas Experience–our hallmark of service quality that has garnered many accolades, including Bose Corporation's Best Retailer Worldwide Award.

Here’s what we’re looking for:

• As mentioned earlier, passionate about great sound and vision.

• An eager mind willing to take on an array of challenges and opportunities.

• Individuals willing to stretch their capacity and reach their full potential.

• A personality that helps make every encounter with Atlas and its brands a memorable and rewarding experience.

• A mind that balances outstanding customer service skills and technical knowledge.


Our Employee Value Proposition

  • Right Person, Right Role
  • Stay and Grow
  • Great employee experience
  • Flexible work arrangement
  • Team Culture
  • Effective Boss-Subordinate relationship

View Job Opportunities Now

Thank you for your inquiry about employment opportunities with Atlas Sound & Vision Pte Ltd.
Currently there are no vacancies available. Please check back with us periodically.

Sovis (Subsidiary)

Sovis is a subsidiary of Atlas Sound and Vision. In this arm of the business, we work to provide bespoke solutions to unique audio and visual projects. With our deep understanding of tailor-made audio and video applications, the best products from the Atlas range (select pieces from Bose, Loewe and Ad Notam) are creatively integrated into a solution that elegantly meets every audio-visual need. Our work can be seen and heard in houses of worship, hotels, gyms and spas, restaurants, and in discerning residential spaces.

For More Information:

Case Studies


This restaurant and bar required a multiple-zone background music system. They required a system that could deliver high quality audio in a relatively high ambient noise environment. Using various elements of Bose Professional units, we assembled a sleek and reliable sound system that is able to reproduce rich and high quality music. With versatile mounting options specified for unique environments, we were able to create a system that enveloped the area with sound while still allowing for conversations to proceed without strain. Of course all this is backed with Sovis’s exceptional customer service and product knowledge.

The Westin, Singapore

Top-end rooms such as the Presidential and Harbour View Suites needed state-of-the-art sound and TV systems. Sleek technology with simplicity of usage for guests was a must. While an integrated audio and visual system was also needed for optimal coverage across all rooms. Sovis met these needs by assembling high-performance audio and visual products which were fused into a user friendly and reliable system. Premium elements from three brands – Bose, Loewe, and Ad Notam — were integrated with a Crestron automation wall panel system and made highly accessible via an Apple iPad interface.


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